Morocco’s watermelon exports to France jump 155% in a decade
Sweet Success: Moroccan Watermelon Takes French Market by Storm
Exports Surge Over Past Decade
Morocco's watermelon exports to France have exploded in the past ten years, skyrocketing a staggering 155 percent. This dramatic growth is a clear sign of the sector's booming success, according to agricultural information platform Hortoinfo.
Quality, Technique, and Expansion Drive Growth
The surge can be attributed to a trifecta of factors: improved production quality, the adoption of modern farming and packaging techniques, and the expansion of cultivated areas across multiple regions within Morocco.
Demand Across Europe Fuels Success
This success story is fueled by rising European demand, particularly from France. "[Quote about French market preferences]"