Index Ventures’ Jahanvi Sardana shares the truth about TAM and what founders should focus on instead

Building Empires From Thin Air: How Founders Crack the "Non-Existent" Market

Don't sweat the size of the market... yet. That's the message from Index Ventures partner Jahanvi Sardana to founders struggling with determining their Total Addressable Market (TAM).

Sardana highlights a key point: many successful startups emerged from markets that, at the time, were practically nonexistent.