##  Building Empires From Thin Air: How Founders Crack the "Non-Existent" Market

**Don't sweat the size of the market... yet.** That's the message from Index Ventures partner Jahanvi Sardana to founders struggling with determining their Total Addressable Market (TAM). 

Sardana highlights a key point:  many successful startups emerged from markets that, at the time, were practically nonexistent.  


##  Building Empires From Thin Air: How Founders Crack the "Non-Existent" Market

**Don't sweat the size of the market... yet.** That's the message from Index V

Index Ventures’ Jahanvi Sardana shares the truth about TAM a

Index Ventures’ Jahanvi Sardana shares the truth about TAM and what founders should focus on instead

##  Watch Your Cravings Come Alive: New Food Delivery App BiteSight Adds Video To Your Meal Decision 

**Foodies Rejoice! A Revolutionary Approach to Ordering In Arrives**

BiteSight, a cutting-edge food delivery app, is shaking up the way we order our meals. Forget static photos – this platform lets users watch tantalizing videos of dishes before making their selections. 

"We believe seeing your food in action makes all the difference," said a BiteSight spokesperson.  

But that's not all! BiteSight also allows customers to peek into their friends' recent orders, giving you social proof and inspiration for your next culinary adventure. Plus, bookmarking favorite restaurants ensures effortless ordering when cravings strike. 




##  Watch Your Cravings Come Alive: New Food Delivery App BiteSight Adds Video To Your Meal Decision 

**Foodies Rejoice! A Revolutionary Approach to Ordering I

Startups News

Index Ventures’ Jahanvi Sardana shares the truth about TAM and what founders should focus on instead

How a Y Combinator food-delivery app used TikTok to soar in the App Store